Policy at a Glance
Before diving into the full policy, here is a plain-language summary of the most important points. The sections that follow provide the complete details.
Contact info, property details, and anonymous website usage data — only what we need to serve you.
To provide quotes, schedule services, communicate with you, and improve our website.
We do not sell, rent, or trade your personal information to any third party. Full stop.
We share data only with the service providers that help us operate — and only what they need.
You can access, correct, or request deletion of your data at any time by contacting us.
Questions? Call (540) 914-9304 or use our contact form. We respond within 2 business days.
1. Who We Are
This Privacy Policy applies to Shenandoah Edge LLC ("Shenandoah Edge," "we," "our," or "us"), a veteran-owned lawn care company located in Winchester, Virginia, serving the Shenandoah Valley region of Virginia and West Virginia.
This policy governs information collected through our website at shenandoahedge.com and through our service operations — including quote requests, service scheduling, and customer communications.
2. Information We Collect
We collect information in two ways: directly from you, and automatically through your use of our website.
Information You Provide Directly
When you request a quote, schedule a service, or contact us, you may provide:
- Contact information — name, phone number, email address
- Property information — service address, property size, lawn type, and any specific conditions you describe
- Service history — details about past treatments, existing issues, or preferences you share with us
- Payment information — billing details processed securely through our payment provider (we do not store full card numbers)
- Communications — messages, questions, or feedback you send us by phone, text, or through our website form
Information Collected Automatically
When you visit shenandoahedge.com, we and our third-party analytics provider (Google Analytics) automatically collect:
- Usage data — pages visited, time spent on pages, links clicked, and navigation paths
- Device and browser data — browser type, operating system, screen resolution, and device type
- Connection data — IP address (anonymized where possible), approximate geographic location (city/region level), and referring URL
- Cookie data — as described in our Cookie Notice
Information We Do Not Collect
We do not collect:
- Sensitive personal data (race, ethnicity, health, religion, political views)
- Social Security numbers or government ID numbers
- Precise real-time GPS location data
- Data from children under the age of 13 (see Section 10)
3. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Information Used | Necessity |
|---|---|---|
| Providing quotes and estimates | Name, contact details, property address and description | Core service |
| Scheduling and delivering lawn care services | Contact details, property information, service history | Core service |
| Sending service notifications and reminders | Phone number or email address | Core service |
| Processing payments | Billing information (handled by payment processor) | Core service |
| Responding to inquiries | Name, contact details, message content | Core service |
| Improving our website | Anonymous usage and analytics data | Legitimate interest |
| Sending service updates or seasonal reminders | Contact details (existing customers only) | Legitimate interest |
| Legal and regulatory compliance | As required by applicable law | Legal obligation |
4. Legal Basis for Processing
We process your personal information on the following legal grounds under applicable privacy law:
- Performance of a contract — Processing necessary to provide the services you have requested (quotes, scheduling, service delivery, billing).
- Legitimate interests — Processing for purposes such as improving our website, analyzing how it is used, and communicating relevant service updates to existing customers — provided those interests are not overridden by your rights.
- Legal obligation — Processing required to comply with applicable federal, Virginia, or West Virginia law.
- Consent — Where we rely on consent (such as for optional marketing communications), you may withdraw that consent at any time by contacting us.
5. Who We Share Your Information With
We do not sell, rent, or trade your personal information. We share data only in the limited circumstances described below, and only to the extent necessary.
Service Providers
We use the following third-party providers who may process your data on our behalf:
- Jobber (GetJobber Inc.) — Our field service management and scheduling platform. Stores customer contact information, property details, job history, and invoicing data. Jobber Privacy Policy
- Google Analytics (Google LLC) — Anonymized website usage analytics. Does not receive your name, contact details, or service records. Google Privacy Policy
- Payment processor — Billing and payment processing handled by our payment provider. We do not store full card numbers on our own systems.
All service providers are contractually required to use your data only for the purposes we specify and to implement appropriate security measures.
Legal Requirements
We may disclose your information if required to do so by law or in good-faith belief that such action is necessary to:
- Comply with a legal obligation, court order, or government request
- Protect and defend our legal rights or property
- Prevent or investigate possible wrongdoing in connection with our services
- Protect the personal safety of users of our services or the public
Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of Shenandoah Edge LLC, your personal information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.
6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.
- Active customer records — Retained for the duration of our service relationship and for a reasonable period thereafter (generally 3–5 years) to support warranty claims, seasonal service history, and legal compliance.
- Quote requests that did not convert — Retained for up to 12 months, after which records are deleted or anonymized.
- Website analytics data — Aggregated and anonymized; Google Analytics data is retained for 26 months by default.
- Communications (calls, texts, messages) — Retained for as long as necessary to resolve the matter and for up to 2 years thereafter.
- Financial and billing records — Retained for a minimum of 7 years as required by federal and state tax law.
When personal information is no longer needed, we securely delete or anonymize it.
7. Security
We take the security of your personal information seriously and implement reasonable technical and organizational measures to protect it against unauthorized access, loss, alteration, or disclosure. These measures include:
- HTTPS encryption on all pages of shenandoahedge.com
- Access controls limiting who within our organization can access customer data
- Use of reputable, security-certified third-party platforms (Jobber, Google) rather than storing sensitive data on our own servers
- Regular review of our data handling practices
8. Your Privacy Rights
Depending on your location, you may have certain rights with respect to your personal information. As a Virginia-based business, we are aware of the Virginia Consumer Data Protection Act (VCDPA) and applicable federal privacy principles. We honor the following rights for all customers regardless of location:
You can request a copy of the personal information we hold about you at any time.
If your information is inaccurate or incomplete, you can ask us to update it.
You can request that we delete your personal information, subject to legal retention requirements.
You can request your data in a portable format to transfer to another provider.
You can object to certain uses of your data, including direct marketing communications.
You can opt out of service-related communications at any time by contacting us directly.
To exercise any of these rights, please contact us using the details in Section 13. We will respond within 30 days (or sooner where required by law). We may need to verify your identity before fulfilling a request.
We will not discriminate against you for exercising your privacy rights — exercising these rights will not affect the quality or availability of our services.
9. Children's Privacy
Our website and services are directed at adults and are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it promptly.
If you are a parent or guardian and believe your child has provided personal information to us, please contact us at (540) 914-9304.
10. Third-Party Links
Our website may contain links to third-party websites — for example, our social media profiles on Facebook, Google, Angi, and Yelp. These sites have their own privacy policies, and we are not responsible for their privacy practices or content. We encourage you to review the privacy policies of any third-party sites you visit.
Links to third-party sites do not imply endorsement of those sites or their privacy practices.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or the way our services work. When we make material changes, we will:
- Update the "Last Reviewed" date at the top of this page
- Post the revised policy at the same URL
- Where required by law or where changes are significant, notify affected customers directly
We encourage you to review this page periodically. Your continued use of our website or services after any changes constitutes your acknowledgment of the updated policy.
12. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or the way we handle your personal information, please contact us. As a small, local, veteran-owned business, you will reach a real person — not an automated system.
- Business name: Shenandoah Edge LLC
- Location: Winchester, VA 22601
- Phone / Text: (540) 914-9304
We will acknowledge receipt of privacy-related requests within 2 business days and aim to resolve them within 30 days.